October is nearly upon us and in the world of all things breast cancer, the month is known as “Pinktober”  Breast cancer research has seen many successes over the past decades. Yet, when it is broken down and really examined, we haven’t made the great strides that are hyped, especially during October as we are strangled by pink ribbons. People are invited to celebrate cancer, and to take part.  In the month of October public at large, is encouraged to buy something with a pink ribbon attached, as a easy way of donating to the cause.

Not all companies who place a pink ribbon on packaging actually care about breast cancer patients. Some, horribly, only see cancer as a business model or a strategic plan to help boost product sales, to be seen as user friendly, mainly to women.  This practice is called, Pinkwashing and a campaign to help the public understand, is called Think Before You Pink.  It is helpful to the breast cancer cause if people diligently research where their money is going, and if it actually helps patients.

The best way to know that your hard earned money is actually going help make a difference, is to give directly to cancer research. Cancer research charities such as Breakthrough, Breast Cancer Campaign, Against Breast Cancer and Cancer Research UK  will use donated monies to research to find a cure.